Franklin is a visionary high school — a place where students have the freedom to chart their own course, as they lean on our long history of educational excellence.

With a unique approach, Franklin engages students actively in their own learning through a flexible, cutting-edge curriculum designed to educate innovators and socially responsible global leaders. 

Grounded in an applied-learning philosophy, Franklin was created for today’s learners: technologically adept, focused on the future, and eager to make a difference in the world. Our School was founded by the same family of expert educators who created the global network of Dwight Schools, which began in Manhattan in 1872.

When community, collaboration, and flexibility underpin a learning environment, students shine. In bringing these together, we’ve created a school where students can carve their own paths with choices in both what and how they learn, and empower them to have agency over their own future.

With a foundation in applied learning — otherwise known as “learning by doing,” whereby students learn through direct, hands-on application of skills and theories — Franklin cultivates a dynamic, diverse educational community, rooted in collaboration and flexibility and emphasizes student-centered instruction that inspires and engages students and teachers.

At Franklin, we strive to ensure that our environment is welcoming — a place in which everyone can thrive — and an organization we are proud of. We recognize that this takes trusting relationships and ensuring that all individuals feel valued regardless of their backgrounds.

At Franklin, we consistently strive to advance the equity, diversity and belonging of our community in all domains, including the curriculum, admissions, environment, and hiring. Our goal is to achieve and maintain equal employment opportunities, with policies in place to maintain a work environment free from discrimination. 

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Position Overview

We are seeking a dynamic, personable, creative, and detail-oriented individual to manage all aspects of branded media content development and posting of social media across channels for the School; and to assist the Communications Department on projects, including drafting and distributing School emails and weekly e-newsletters on a timely basis, writing stories for our website, and other related responsibilities. Additionally, this person will assist our Events Manager and Franklin team with a range of planning and execution needs around School events throughout the year. 

The ideal candidate is a proactive self-starter and team player with excellent communication and writing skills for short-form social media and longer-form articles; along with the ability to develop graphics, take photographs, shoot and edit video, and utilize a suite of digital tools to create visual content. The ability to manage expectations is critical, as is a comfort with working with deadlines.

Responsibilities

• Collaborate with Communications team members and stakeholders to increase brand awareness, grow followership, and deepen community engagement through the effective use of social media
• Work closely with the Editorial Director to develop an annual social media editorial calendar and strategically plan content to support admissions, marketing, and all School communications initiatives.
• Proactively administer multiple social media accounts; implement the calendar by generating, editing, publishing, and sharing content daily (original text, photos, graphics, videos) in Franklin's voice
• Capture compelling classroom moments, athletics, and scheduled events via social media-ready photography, and video clips in coordination with the Director of Video Production.
• Serve as the lead Communications liaison with all departments and administration to conduct outreach for social media content, and respond to submissions from faculty/staff (news, updates, athletic scores, etc., along with photography/video content)
• Create branded social media graphics with guidance from our Design Director 
• Manage the uploading, vetting, tagging, and sharing of photos/videos in Canto, the School’s photo management system
• Monitor and identify opportunities for growth through engagement data and insights from social media trends in general and fellow independent schools in NJ and NYC
• Respond to queries/messages that come through platforms in a timely manner; monitor comments and report any negative interactions
• Work closely with the Events Manager and Franklin team members to plan and help run a series of events throughout the year for students, faculty, staff, parents, and prospective families. This sometimes requires extended evening and weekend hours.
• Take on additional responsibilities to support the team as assigned by supervisor and department head

Requirements and Skills

• 2-3 years of experience as a Social Media Coordinator or Manager
• Experience working in an independent school or educational environment is not required, but highly desirable
• Experience taking and editing photos for social and web use
• Experience editing short-form videos for social and web use
• Hands-on experience in developing and managing creative content using a range of tools, including Google Suite, Canva, Adobe Photoshop, and others, and executing across social media platforms
• Excellent interpersonal and communication skills
• Excellent copywriting skills for social media and longer-form content
• Excellent organization, time management, and multi-tasking skills required to manage several projects at the same time
• Comfort with, and ability to work in, a fast-paced, deadline-driven environment
• Great attention to detail 
• Collaborative, proactive, professional 
• Self-starter with ability to understand and work within organizational constraints
• Bachelor’s Degree in related field is required

Compensation:

• $70,000-$80,000/year
• Commensurate upon experience

We are committed to making our recruitment practices barrier-free and as accessible as possible for everyone. This includes making adjustments or changes for disabled people or people with long-term health conditions. If you would like us to do anything differently during the recruitment process, or provide any information in an alternative format, please let us know.

Franklin School’s goal is to achieve and maintain equal employment opportunities. It is also the policy of Franklin School to maintain a work environment free from discrimination based on race, color, religious creed, national origin, gender, sexual orientation, age, disability, genetic information, veteran/military status, marital status, or other status protected by federal or state law, with regards to any term or condition of employment.